The web design is a variant of the graphic design entailing certain requirements. It is not only about getting a message, language, and use of colors right, but its application on the web must be taken into account: think about usability for the user, the hierarchy of information, the adaptation of the design to the screens of different devices, and so on. This implies that for good web design we need large doses of creativity, but technical knowledge and a working method are also essential. In this article we are going to explain our Web design company in Bangalore at mars web solution methods, the process we follow until we have our new web design ready.

1. Capture the customer’s taste

The first thing we must do is listen to our clients. Tell us what you want to achieve with the web, what audience you want to address, how you imagine the design of your web, and so on. Sometimes it may be that the client gives us insufficient or contradictory information, and we must insist that everything is clear from the beginning so that we do not waste hours on changes. Mars web is an eCommerce web design company in Bangalore.

And sometimes it happens that what the client wants does not seem right to us. In that case, do we apply the rule “the customer is always right”? We already leave this in the hands of each one, but in any case, we believe that the most sensible thing is to always give our professional opinion to the client, also in case of disagreeing with him, and hope that he hears our expert opinion. But if the client castles, in the end, he can finally do what he asks,

2. Analysis of the contents

from the material that the client contributes and the one that they ask us to generate, we must get an idea of ​​the material that we will have for the web. Taking into account the sections that it will have, what volume and format of images, texts, videos, and other elements we will have, will help us to project a web design that adapts well to our material. Because a common mistake of some designers is to create very beautiful pages with full-screen photography, for a website where the client will provide us with images that cannot be displayed in full screen, for example.

3. Market analysis

Mars web, a web design company in Bangalore observed what direct and indirect competitors are doing. The colors, structures, graphic languages, functionalities, and web programming they use. Based on this information and the briefing that the client has given us, we will determine if we are going to do something in line with the sector, something with things in common with the sector but with differential facts, or bet on something totally groundbreaking with the rest of competitors. In general, the most successful is the middle way (for example, if we are going to make a website for a dentist, making it on a black background would be very groundbreaking, but perhaps not the most appropriate), but it is not always the case.

 4. Habemus logo?

This is a very important question. The logo is the basis of the corporate identity, and its presence on the web must be highlighted, and its combination with the rest of the elements of the web, harmonious. If the logo is already given to us by the client, the most advisable thing is to propose a web design taking that logo as a starting point: its colors, fonts, effects, iconographic elements, etc. If we observe that the logo is out of date or that it does not correspond to the message that the brand wants to convey, the best and most honest thing is to propose to the client a change in their logo. Although for many designers the best situation is when it is a newly created company and web design company can start from 0, also creating the logo.

5. A language for the web

the next step is to choose the essential language elements such as the typeface that we are going to use (generally it is advisable to do everything with one type or a family of them), the iconographies that we are going to make, the colors to use, etc. These elements will be the ones that will give body and coherence to the web.

6. Visual hierarchies and information architecture

you have to take into account the importance of each of the contents and what predominance they have to have over others in web design. This is essentially due to two reasons: that we get the user to take the route that interests us the most when they land on the web (that goes through our funnel), and for our SEO friend, being able to determine the very important h1, h2, h3 …

7. Visual / functional balance

these are two spheres that often have their frictions, and sometimes incompatibilities. What is beautiful is not always functional, and what is functional is not always beautiful. We recommend web designs that do not cross certain red lines: SEO or web positioning and responsive web design. As long as web design respects the optimization of these two elements, from here you can give free rein to creativity. For example, a type of design that is very visually attractive but bad for SEO is Parallax, as we already explained in another article.

These are, broadly speaking, the steps and relevant elements of the process of developing a web design, as we do at mars web. We hope the article has been of interest to you. If you want, you can check our portfolio of web pages and see if we comply with what we preach;)